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Pitchengine Basics

Getting to know your new favorite platform.

Born out of necessity.

Founded in 2008, PitchEngine was first created as an alternative to the traditional press release and push distribution process. Instead of sending documents via email or news wires, PR pros could easily package-up their own branded content into a single web page called a social media release. Over time, this “pitch” evolved into a useful format for sharing all types of content.

PitchEngine is about brands.

We believe every brand has a story to tell and we want to empower the storytellers. We also believe people want to follow the brands they love. PitchEngine is designed to connect brand stakeholders with the information they care about.

It starts with a pitch.

In a way, the “pitch” is to PitchEngine as the “tweet” is to Twitter or the “post” is to Facebook. Pitches are a more sophisticated way to package and share branded content. Share your story and include images or video, then choose a Pitch Style that suits your message.

Designed to engage.

Every brand wants to put their best foot forward, but that’s hard to do with blogs and website templates. On PitchEngine, each message can be designed differently and the tools to do so are at your fingertips. Pitch Styles are like Instagram filters for your content. Instead of browsing through templates, PitchEngine makes it easy to customize your content for every post you publish.

PitchEngine is real-time.

On PitchEngine, information is shared immediately. Each pitch is shared directly with all of your followers and also with search engines and social networks. You can choose to share privately or publicly. People use it on desktops, tablets and mobile.

Take back control of your message.

On PitchEngine, there is no commenting, review mechanisms or critics. This is a place where brands share messages (pitches) with their teams, stakeholders and their customers.

Connect your brand with the people that matter most.

Social networks like Facebook and Twitter were not built for brands  - they were built for people. PitchEngine is all about creating and sharing great content with your stakeholders - influencers like journalists, bloggers, investors and customers.

No number is too small.

If you’re reaching the right people you don’t have to worry about how big your follower count is - because that’s irrelevant. What matters here is that you’re getting your message to the people who matter most to your organization.

You can start right now.

It’s easy to get started. Invite your stakeholders or best customers to follow you on PitchEngine and start sharing in minutes.

Get Started.

 

 

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